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Eliana Maria Piva de Albuquerque Tranchesi (; November 24, 1955 – February 24, 2012) was a Brazilian entrepreneur and owner of Daslu, a fashion house located in São Paulo that specialized in international brands. She brought to Brazilian stores the brands of Dolce & Gabbana, Armani, Louis Vuitton, Dior, Prada, Chanel, Burberry, Salvatore Ferragamo, Gucci, Fendi, Chloe, Cacharel, Yves Saint Laurent, Goyard, Tom Ford and Tod's.
Tranchesi began running Daslu in 2005, following the death of her mother (and the store's co-founder) Lúcia Piva. She eventually left the Vila Nova Conceição location and moving to a larger space on the exterior, renamed Villa Daslu.
In April 2008, federal prosecutors asked for Tranchesi's conviction along with six co-conspirators involved in the alleged scheme of fraudulent imports. On March 26, 2009, the Justice Department gave her the maximum sentence of 94.5 years in prison. Dona de Daslu e outros dois condenados por sonegação deixam prisão - Folha Online, 27 de março de 2009}} The other six defendants were also convicted and all were charged with conspiracy, forgery and attempted embezzlement and consummated - lawful to import or export goods without the proper tax payments. Federal police arrested her in compliance with the court decision the same day, but the defense filed a writ of habeas corpus, and Tranchesi was released within about thirty-six hours, pending further appeal.
In 2006, Tranchesi revealed that she had a lung tumor removed that had metastasized in her spine and was undergoing chemotherapy and radiotherapy sessions. She died at dawn on February 24, 2012, in Albert Einstein Hospital in São Paulo, of complications from lung cancer.
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